When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven significant rules of thumb to watch to make sure your website does well, consistently.

1) Do not use splash pages.

Splash pages are the first pages you observe when you show up at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use undue banner advertisements.

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Alternatively, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear piloting.

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is.

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to frequent relevant information or navigate to any section of the site comfortably. Don’t confuse your visitors because confusion means “abandon ship”! Consider hiring a virtual assistant if you’d like to get everything up and running, fast!

5) Avoid using audio on your site.

Any virtual assistant will tell you that if your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine. If you need serious support, contact a virtual assistant today!

The price is right

Consider the cost of promotion on craigslist against promotion on other web sites and there is simply no comparison. The huge nearly all of craigslist postings are available free of charge to those who use the website. Only a fixed number of advertisements including occupation advertisements in los angeles, san francisco and new york and brokerage listings in new york are charged a fee for posting advertisements. These advertisers are only charged a appropriate fee for their ads.

This means all mercantile advertisements for merchandise and services are posted free of charge. Affiliate syndication, which offers business owners the ability to only recompense the affiliate when the promotion generates web traffic, a sale or a lead is an excellent bargain but even that is no match for the free promotion offered on craigslist. Promotion on craigslist becomes even more financially likeable when compared with other promotion option where the business proprietor is charged for each time the promotion appears if it results in a sale being made or even a lead generated.

Reaching a large audience with craigslist

As well to affordability another benefit to promotion on craigslist is the potential to reach a large audience. Craigslist receives approximately four billion page views regularly every month from approximately ten million website visitants. This is likeable because it allows users to reach a large audience with only minimal effort.

Craigslist already has a large following and a heap of internet users already turn to craigslist for whatever they are searching for before searching other resources. Having such a large audience for advertisers means nearly half of their work is already done. They already have high traffic to the website, now they just need to write an eye catching and engaging promotion that will attract customers.

A large audience is not necessarily a target audience

Craigslist surely has a large pre-existing fan base of regular users but this big audience doesn’t necessarily see to it advertisers will have a target audience just waiting for them to post their promotion. Craigslist is an spacious online community and finding members of the target audience is more indispensable than reaching the complete community.

Business owners can surely invest many times and effort placing their promotion all around the different subdivisions of the website but this is not likely to be effective. Craigslist is disunited into more than one different subdivisions and categories for a peculiar reason. This is to make it helpful for users to find the information they are searching for. For this reason business owners ought to focus on placing their promotion in subdivisions which are probable to be visited by members of the target audience. Additionally, placing advertisements in multiple subdivisions can lead to the moderators of craigslist interpreting the advertisements as spam and deleting them. Whether the advertisements are deleted as spam or rendered inefficient they are not likely to convince members of the target audience to buy merchandise or services.